“It Changed
Our Lives”

— Michael Morrison, VP ESPN

“Big Impact on the
Team & Business”

— Steven O'Dell, President Sony Pictures

“Super helpful,
I think crucial”

— Jasmine Gao, Principal Mgr. Nike

Where Do
Valuable Ideas Get Stuck?

Find your brand’s soul, build its world, and get story driven products and experiences approved, made, and loved.

Fix the Brief First

Why is Brand Story & World Building Tough?

Not from lack of ideas. From broken briefs, broken systems, and the wrong people in the room. Each burn out imagination and your talent. We exist to empower your brand and your people.

Save Your Team

We Sprint With Your Team—Not Around It

No black box. No back-and-forth. No fog around decisions.

Scope & Plan

    • Lock the problem and success criteria

    • Confirm decision makers and decision rules

    • Run key stakeholder discovery calls

    • Cast the right minds to work together

    • Finalize sprint plan and ready SOW

Onboard & Sprint

    • Install structures and habits your team keeps using.

    • Synthesize inputs into shared insight and opportunity

    • Create and name 2 to 3 concept directions

    • Prototype and pressure test 1-2

    • Choose a direction and define the commit

    • Prepare the story and follow through

Buy-In & Support

    • Recommendation package and handoff kit

    • Owners, dates, and a decision record

    • Pre production planning with teams or partners

    • Optional sessions or embed to keep momentum

    • After action review and check-in

World Building That Gets Approved, Made, and Shared

Insight → Opportunity → Ideas → Prototypes → Test → Launch

Actionable
Strategies

    • Turn a complex vision into a world partners can play in

    • Find the heart and soul your competitors can't copy

    • Build briefs that protect scope and inspire creativity

    • Align leaders, partners, and stakeholders before the pitch

    • Define the story bible to protect the world and it’s values

    • Create a north start decison system and rally cry

Breakthrough
Ideas

    • Products that keeps audiences engaged in world they love

    • Design immersive experiences

    • Connect creative ideas to real business goals

    • Bridge teams in art, design, and business.

    • Turn insight into story driven concepts

    • Prototype fast, to de-risk bets

Creative
Capabilities

    • Build psychological safety so teams speak up

    • Ignite after reorgs, pivots, or new leadership

    • Make bold thinking part of everyday work

    • Bring values and purpose into daily decisions

Diganose Now

2-Day Sprint

$24 Million in Savings

“Empowered us
as Leaders”

— Akshay Singh, Director Nike

5-Day Sprint

164% in Marketing Return

“Imaginology is
Mind Blowing”

Timo Räisänen, VP Sony Pictures

90-Day Embed

Doubled Growth in 4 Years

“Transformed
Our Team”

— Jessica Bardwill Reiss, Mgr. Disney

Big-Consultant Power None of the Cost Bloat

Led by Disney’s former Head of Creativity & Innovation and a veteran team from top agencies and brands.

> Cast Studies

Start Here

What World Do you Need People to Come Back to?

A proven system for stories, products, and immersive experiences that audiences engage with.

Entertainment IP

  • Characters

  • Films / Streaming

  • Books / Comics

  • Games

Brand & Properties

  • Sports Properties

  • Consumer Brands

  • Well Being Lifestyle

  • Influencer / Maker

Experiences & Extensions

  • Licensing & Merchandise

  • Brand Activations

  • Immersive Experiences

  • Live Events

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